Barry Silverstein
Opinion
03 June 2020
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For the last few years, in marketing circles and beyond, the latest iteration of corporate good has been ‘purpose’. Businesses of all hues have been keen to demonstrate their brand purpose as a way of sharing their values and showing that their reason for being goes beyond pure profit.
About Barry Silverstein
Barry Silverstein is Executive Director, Co-Lead at Interbrand Health in New York.